Welcome to our exclusive interview session, where we bring you insights straight from the industry leaders. Today, we're sitting down with Amir, the Head of Affiliate at an igaming affiliate program named Confluence, a fastest growing in the affiliate marketing space. This dynamic company boasts an impressive portfolio of over 1000 conversion offers. They have not only achieved significant success but continue to set trends by offering unique solutions and strategies. Buckle up—it's going to be an exciting ride!
Inside Confluence's Dynamic Team
Julia: Amir, let’s start with your team. How big is it, and what key roles drive Confluence’s success?
Amir: Hi Julia, great to be here! Our team is small but incredibly powerful—20 dedicated professionals who don’t just work; they live and breathe success. And yes, these are not just pretty words; trust me, we mean it.
As Head of Affiliate, I work closely with our Affiliate and Sales Managers, who are the backbone of our operations. They’re relentless, working around the clock with affiliates and advertisers to ensure both sides have everything they need to drive results.
We also have an exceptional marketing team that tailors strategies for different verticals, constantly bringing in new partners and keeping the momentum strong.
And let’s not forget our technical team—the unsung heroes who ensure seamless platform performance, handling integrations, uptime, and everything in between.
Then there’s our SEO lead, Andrey, who doesn’t just oversee strategy from the sidelines; he’s actively shaping our company’s growth alongside us.
At the end of the day, it’s all about teamwork. Every role is crucial, and together, we’ve built something truly special.
Confluence's Strategic Directions
Julia: Sounds like a dream team! Let’s talk about strategy. What are the main directions you’re focusing on at Confluence?
Amir: Confluence itself is our crown jewel, and we’re constantly refining it to stay ahead of the curve.
One of our biggest strategic moves was expanding into ASO media buying about a year ago. It was a bold step, but it’s paying off in a big way—we’re already generating thousands of high-quality FTDs every month.
Our strategy is all about balancing innovation with calculated risk-taking. We closely track tech trends, integrating cutting-edge solutions to optimize performance and maintain a competitive edge.
Simply put, we’re not just building a business; we’re building an ecosystem where every piece fuels growth.
Where is Gambling Traffic Headed in 2025?
Julia: Looking ahead, which GEOs do you think will dominate the gambling traffic market in 2025?
Amir: That’s the million-dollar question! We base our predictions on three key factors: legalization, technological infrastructure, and audience interest.
Here are the regions we believe will be hot in 2025:
North America – The U.S. and Canada are unstoppable right now. The legalization of online casinos and sports betting is opening up a massive market. Plus, the sports culture—think NFL, NBA, and esports—is driving insane engagement. Europe – A mature, well-regulated market with high user engagement. The UK and Scandinavian countries are particularly strong, with loyal, high-value players who know exactly what they want. Southeast Asia – A region experiencing explosive growth, especially in the Philippines and Vietnam. Mobile-first gaming is a game-changer, making gambling more accessible than ever. Africa – A rapidly expanding, young population with growing access to mobile internet. It’s a challenging but high-potential market.
Julia: And what makes these GEOs so attractive?
Amir: Each region has unique strengths:
In North America, the combination of legalization and sports enthusiasm is like pouring gasoline on a fire—it’s unstoppable. Events like the Super Bowl drive huge engagement spikes, and the appetite for online gambling keeps growing. Europe is all about stability and long-term value. It’s a well-regulated market with loyal, sophisticated players who are comfortable spending money on gambling platforms. Southeast Asia is a land of opportunity and rapid expansion. The growing middle class and tech-savvy population make this a highly dynamic region. Africa is a wild card but has huge potential. The rise of mobile technology is changing everything. The demand is there—it’s all about finding the right entry strategy.
The key to success? Understanding the local audience and adapting strategies accordingly.
Challenges in Entering New Markets
Julia: Let’s talk about challenges. What are the biggest hurdles affiliate networks face when entering new markets, and how do you overcome them?
Amir: There are three major roadblocks: legal barriers, cultural differences, and competition. Let’s break them down.
Legal BarriersJulia: How do you handle strict regulations?
Amir: Gambling laws can be complex or even prohibitive, depending on the country. Our solution? Hiring local legal consultants. They understand the legal landscape inside out and help us evaluate risks and make informed decisions. It’s an upfront investment but saves us from major headaches down the road.
Cultural Differences Matter
Julia: How does culture impact market entry?
Amir: Culture can make or break your strategy. What works in one country might flop or even offend another audience. That’s why we prioritize localization. We don’t just translate content; we adapt it—from language and phrasing to color schemes and UX preferences. We also invest in market research, behavioral analysis, and surveys to fine-tune our approach. Success is all about speaking your audience’s language, both literally and figuratively.
Key Strategy
Julia: How do you differentiate yourself in such a competitive space?
Amir: Standing out is critical, especially in high-value markets. We focus on exclusive offers, higher payouts, and innovative product features. Another key strategy has been working with local influencers. They already have the trust of their audience, making it easier for us to gain credibility and attract new users.
Final Thoughts
Julia: Amir, this has been an incredibly insightful conversation! Any last words for our readers?
Amir: Thanks, Julia! My one piece of advice? Stay curious and adaptable. The market is constantly evolving, and the winners are the ones who not only keep up but stay ahead. Oh, and don’t forget to enjoy the ride—this industry is as exciting as it gets!
Julia: Wise words! Thanks, Amir. And to our readers—stay tuned, we have more exciting interviews coming your way!
