Struggling to achieve your media buying targets? Not sure how to optimize campaigns?
Follow the recommendations below and watch your ad profits grow to their best.
1. Start campaigns with the minimum bid and gradually increase it, disabling zones with negative ROI.
2. You can begin your initial campaigns targeting mobile carriers to reduce the test volume for zone evaluation and avoid traffic overflow from large sources.
3. It’s recommended to run separate campaigns for different countries and platforms whenever possible, as bids and volumes can vary significantly, and the same source may perform differently.
4. Use external trackers to analyze traffic.
5. Check the offer/product for any errors in links and conversion tracking before purchasing traffic.
6. Use pre-landers to filter the right audience who will complete the desired action. (Sometimes, even a simple pre-lander with a CAPTCHA can increase conversion by up to 30%). The landing page should match the language of the audience.
7. Creating blacklists and whitelists is important, but avoid using only whitelists—you might miss out on new sources.
8. Allocate a testing budget for at least one week. A budget that’s too small might not allow you to evaluate traffic and get results. A minimum budget of $20 reduces the chances of finding a successful combination to 0.001%.
9. When testing, evaluate not only conversions but also CTR on landing pages. Exclude zones with extremely low CTR.
10. Evaluate campaign results over different time periods; delayed conversions can change the metrics for individual zones.
11. Traffic behavior varies between day and night; it’s best to allocate a budget for testing unique traffic so that limits are met over a full 24 hours.
12. Disable large zones without conversions within the first 2-3 hours of campaign activity.
13. Retargeting and audience remarketing can significantly improve your results; always collect audience data when possible.
14. Different adjusted bids on popunders can yield different results from the same source because getting the first unique impressions is important. Increasing the bid in such cases may improve conversions. Higher bids often lead to better results.
15. When adjusting the bid in a campaign, do so gradually by no more than 20 percent and not more than once per hour to compare changes effectively. For push campaigns, make adjustments even less frequently, as there is a certain inertia due to the technology of push notification delivery.
16. Change your push ad creatives often, at least weekly. Luckily many AI tools can make it easier nowadays.
17. If you are targeting mobile operators, remember that the same operator might be named differently across various ad network targets.
18. Create whitelists with traffic sources that send you fewer than 5 clicks daily — you may need to test those with higher bids. Some sources with super high-quality traffic may have extremely high demand, and other advertisers might bid very high rates, like $30-50 CPM or even more, which is why you’re only getting 3-5 clicks.
19. Hourly targeting with push notifications is not the best idea because you’re targeting the moment the notification is sent, rather than the periods of user activity. We do not recommend restricting by hours when working with push notifications.
20. Use the fastest possible hosting solutions for your landing pages — for example, Google Cloud — to achieve a higher CR than your competitors. Often, a 10% difference can make a big impact.
