In modern digital marketing, remarketing holds a special place. It is a strategy aimed at bringing back users who have already interacted with your website or application but have not completed a targeted action, whether it be a purchase, subscription, or another conversion step.
What is Remarketing?
Remarketing (or retargeting) is a form of online advertising that allows advertisers to show their ads to users who have previously visited their website or used a mobile application. This technology enables reaching out to those who have already shown interest in your product or service but, for some reason, did not complete the purchase or other target action.
How Does Remarketing Work?
Typically, the remarketing process begins with installing a special code on the website called a remarketing pixel. This pixel collects information about users visiting your site and places them into specific audience lists.
Adoperator have implemented a feature that helps you collect the audience of those who visited your page even without installing special code.
How to Collect and Use Your Audience for Remarketing.
1. Activate checkbox when you create push ads campaign to collect.
2. You will find your audience collected in the Audience Manager.
3. Create push ads campaign and target to collected audience.
We have tested, and it works!
- Increase in Initial Conversion by 3 times or more
- Increase in Sales by 5-7 times
Currently, this feature is supported in the push notification format, and we are working on enabling this capability in other formats as well as adding the ability to target additional goals.
Remarketing is a powerful tool in the digital marketing arsenal, allowing you to effectively bring back potential clients and increase conversions. Proper setup and use of this strategy can help your business achieve significant success and improve return on investment in advertising.
Talk to your manager about the best ways to launch your remarketing campaigns today!
