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Popular Articles

iGaming in Vietnam: Market Overview, Ad Formats & User Insights
Analytics Reports •
iGaming •
Push Notifications •
2025-10-09

iGaming in Vietnam: Market Overview, Ad Formats & User Insights

Vietnam’s iGaming and online gambling market is one of the fastest-growing in Southeast Asia. With a population of over 100M and more than 84M smartphone users [1], the country is firmly mobile-first — exactly where iGaming funnels scale fastest. The entire Vietnamese iGaming market is valued at approximately $1.2–1.6 billion in 2025 and is projected to exceed $2.4 billion by 2029 [2].

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iGaming in Vietnam: Market Overview, Ad Formats & User Insights
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