Popunder Ads in 2025: Affordable, Scalable, Effective
Popunder advertising has been around for years, and in 2025 it still remains one of the most reliable traffic sources. Newer formats like push or in-page notifications often get the hype, but popunders continue to deliver results: competitive CPM rates, wide GEO coverage, and steady conversions.
The format is straightforward: a landing page opens in a new browser tab or window, usually triggered by user action. The ad stays in the background until the user finishes browsing — which means it gets full attention at a natural pause, without disrupting the experience.
For advertisers and publishers, popunders are appealing because:
— They have a simple mechanic — you drive users straight to a landing page without testing dozens of creatives.
— They’re cost-effective — lower CPM than most formats.
— They’re scalable across all GEOs — billions of global impressions every month.
— They’re high-converting — especially in verticals like iGaming, mobile apps, finance, sweepstakes, and utilities.
— And they’re budget-friendly, letting you run campaigns from small tests to global scale.
In this article, we’ll explain what popunder ads are and review the best popunder ad networks in 2025 to help you choose the right platform for your campaigns.
What Are Popunder Ads and How Do They Work?
Popunder ads are browser windows or tabs that open behind the active one. They’re typically triggered by user actions such as clicking, scrolling, or exit intent. The ad remains hidden until the main window is closed, giving the advertiser a chance to grab attention without disturbing the user’s session.
What makes this format different is that a popunder doesn’t just show a banner or a small widget — it opens a full landing page. That gives advertisers complete control over the user’s attention: you can showcase a detailed offer, run a sign-up flow, or even present an interactive funnel.
This is why popunders work so well for verticals that need direct response — instead of relying on short creatives, you put the user straight onto the page that can convert them.
Are Popunder Ads Still Effective in 2025?
Yes — popunder ads remain highly effective in 2025, though their role has shifted compared to a few years ago. They are no longer seen as a “quick win” traffic source, but as a stable, predictable format that complements other channels like push or native ad.
Here’s why advertisers still rely on them:
— Wide GEO coverage. Consistent supply of traffic across Tier-1, Tier-2, and emerging markets, which makes popunders useful for both premium and budget campaigns.
— Affordable testing. Lower competition compared to mainstream formats, which often results in cheaper CPM and higher profit margins.
— Stable demand from advertisers in high-ROI verticals like iGaming, finance, dating, and sweepstakes.
– High visibility. Unlike banners or native widgets that compete with site content, popunders open a full landing page, grabbing undivided attention.
— Resilience to ad fatigue. Users may ignore push or display ads after seeing them repeatedly, but a popunder is harder to miss once it appears.
Many advertisers report that popunders are their “evergreen traffic source”, especially for GEO testing and fast campaign scaling.
How to Choose the Best Popunder Ad Network for High-Quality Traffic
Not all popunder networks are built the same, and the differences become clear once you start spending a budget. The right choice can save you money, speed up optimization, and improve ROI, while the wrong one can drain your test funds quickly.
Here are a few things to keep in mind:
— Global reach. Large networks (Adsterra, ExoClick, Kadam) are great for scaling, while niche networks (AdOperator, RichAds) offer higher ROI per click.
— Budget alignment. Entry thresholds vary — some networks start from $50, others from $200+.
— Traffic quality. Networks with layered anti-fraud systems (AdOperator, Adsterra, PropellerAds, AdCash, Galaksion) help protect your budget from fake clicks and impressions.
— Traffic sources. Some networks work only with direct publishers, which gives cleaner and more predictable traffic, while others rely on broader sources that provide more scale but also require stricter filtering. Features like proxy/non-proxy separation and traffic filters (adult vs. mainstream) can make a big difference in performance. Matching these capabilities to your campaign needs — whether you want brand-safe mainstream traffic (PropellerAds, RollerAds) or aggressive adult traffic (ExoClick, TrafficStars, HilltopAds) — helps avoid wasted budget and ensures you’re buying the right impressions.
Choosing wisely isn’t just about picking a “big name”. It’s about matching the network to your budget, GEOs, verticals, and traffic sources' needs — that’s what defines how quickly you’ll see results.
Best Popunder Ad Networks You Can Trust in 2025
Looking for the best popunder ad network to start with? Test a few of these platforms and see which one fits your goals.
AdOperator
AdOperator is a strong entry point into popunder advertising and one of the most beginner-friendly popunder ad networks. The platform lets you launch campaigns in minutes with only a URL and targeting tools. Built-in fraud filtering ensures cleaner data, making test results more reliable. Another strong point is personalized support: personal managers actively guide advertisers in choosing GEOs and bids that fit their goals. Especially effective in Tier-2 and Tier-3 GEOs, AdOperator is a solid choice for advertisers who don’t want to waste time fighting with complicated setups.
— Min deposit: $100
— Crypto payment methods: USDT
— Pricing models: CPM (CPV)
— Mainstream traffic: Yes
— Adult traffic: Yes
If you’re looking for a popunder-first network that combines easy entry, clean traffic, and hands-on support, AdOperator is one of the best options to start and scale campaigns in verticals like iGaming, Finance, Sweepstakes, and eCommerce.
RollerAds
RollerAds is an easy-to-use ad network that also supports “on-click” formats. Traffic filtering helps maintain basic quality, but there is a simpler toolkit compared to larger platforms. One downside is that new accounts are manually reviewed, which can take up to 4 hours before you can launch your first campaign.
— Min deposit: $50
— Crypto payment methods: Bitcoin, Ethereum, USDT
— Pricing models: CPM / SmartCPM
— Mainstream traffic: Yes
— Adult traffic: No
If you’re testing Tier-2 traffic with limited spend, RollerAds is a practical way to combine affordability with simple optimization tools.
PropellerAds
PropellerAds is one of the largest global networks with a massive reach across all GEOs. It comes with multi-layer traffic filtering, Anti-AdBlock technology, and even a dedicated mobile app for campaign management — a rare feature in this space. Over the past years, PropellerAds has also been consistently recognized with industry awards, highlighting its position as a leading traffic source. This scale and recognition come at a price: traffic is more expensive than on other networks.
— Min deposit: $100
— Crypto payment methods: No
— Pricing models: CPA / CPM / SmartCPM
— Mainstream traffic: Yes
— Adult traffic: No
If you need large volumes and a wide set of optimization features, PropellerAds delivers — but be prepared for higher competition and very high pricing.
Kadam
Kadam is one of the more established networks in the CIS and European markets, well-known for its scale and trusted by many advertisers. The platform offers adult and mainstream traffic, anti-fraud protection, and built-in retargeting options that help refine campaigns over time. With hundreds of billions of impressions available, it’s a network designed for ambitious scaling. The trade-off is that the advertiser dashboard is less modern than some newer platforms — but experienced buyers value the reach and targeting depth more than interface polish.
— Min deposit: $100
— Crypto payment methods: USDT
— Pricing models: CPC / CPA Target
— Mainstream traffic: Yes
— Adult traffic: Yes
If you’re ready to run at scale globally, Kadam provides the traffic, but precise optimization is necessary to avoid wasted spend.
Adsterra
Adsterra is one of the biggest popunder ad networks, combining both mainstream and adult traffic. It applies anti-fraud filtering and gives advertisers flexibility with campaign caps. The platform provides personal account managers and tutorials, making navigation easier. The trade-off is competition — because volumes are huge, bids can rise quickly, so optimization with whitelists and smart bidding is key.
— Min deposit: $100
— Crypto payment methods: Tether
— Pricing models: CPA / CPM / SmartCPM
— Mainstream traffic: Yes
— Adult traffic: Yes
If you’re aiming to scale gambling, dating, or software campaigns globally, Adsterra delivers massive reach — but be ready to compete with experienced advertisers and higher traffic costs.
RichAds
RichAds positions itself as a network that makes optimization easier for new advertisers. Popunder ads will perform especially well in Dating, Finance, Betting, Gambling, and eCommerce verticals, with campaigns running on a CPM pricing model. One nuance is that you can’t create campaigns with a zero budget, so you need to plan spending upfront. While it doesn’t advertise extra features like retargeting or complicated tools, RichAds is known for its strong account manager support, whitelists, and microbidding — making it especially appealing to advertisers still learning how to scale.
— Min deposit: $150
— Crypto payment methods: Bitcoin, Ethereum, USDC, USDT
— Pricing models: CPM
— Mainstream traffic: Yes
— Adult traffic: No
If you’re looking for guidance and structured optimization with CPA-focused campaigns, RichAds is a good choice to start building experience in performance-heavy verticals.
Evadav
Evadav is a popunder network with one of the widest ranges of payment methods in the industry, making it convenient for advertisers worldwide. It also offers 24/7 support and even a dark mode interface for easier daily use. The targeting toolkit here is more basic compared to bigger networks, which makes Evadav a better fit for beginners who don’t need complex setups. A referral program and welcome bonuses add extra appeal for new users.
— Min deposit: $100
— Crypto payment methods: Bitcoin, USDT
— Pricing models: CPM / SmartCPM
— Adult traffic: No
If you want a low barrier to entry and flexible payment options, Evadav is worth testing for mainstream verticals.
Galaksion
Galaksion works only with direct publishers, which ensures cleaner and more predictable traffic without intermediaries. The network also offers a 10% first-deposit bonus, making it appealing for advertisers testing campaigns with limited budgets. Built-in anti-fraud technology helps maintain quality, and budget capping keeps spending under control. Another important point: Galaksion does not accept adult traffic, which makes it suitable only for mainstream campaigns.
— Min deposit: $50
— Crypto payment methods: No
— Pricing models: CPA / CPM / SmartCPM
— Mainstream traffic: Yes
— Adult traffic: No
If transparency and direct traffic are priorities, Galaksion is a strong option — but note the lack of crypto payment methods and the restriction on adult offers.
AdCash
AdCash has been on the market for years and has built trust as a reliable ad network. One of its key strengths is granular targeting: advertisers can set custom bids for each country, which makes campaign optimization much more precise. Unlike most competitors, AdCash operates in euros by default, which is important to keep in mind when calculating budgets. The platform also includes anti-AdBlock protection and a wide range of built-in targeting options. While adult traffic is accepted, many advertisers choose AdCash for mainstream and brand-safe campaigns.
— Min deposit: €100
— Crypto payment methods: Bitcoin, Ethereum, USDC
— Pricing models: CPM / CPA Target
— Mainstream traffic: Yes
— Adult traffic: Yes
If you value predictable performance and want CPA Target bidding to stabilize ROI, AdCash is a dependable choice.
OnClicka
OnClicka offers an accessible entry into popunder advertising with a lower minimum deposit than most competitors. The network combines adult and mainstream traffic and provides basic but effective campaign controls — you can adjust bids, set budget caps, and manage impressions at the placement level. Advertisers get live chat and personal manager support, plus a small referral bonus on the first deposit. The platform is also available in five languages, making it convenient for a wider range of users.
— Min deposit: $45
— Crypto payment methods: Ethereum, USDT, EOS, Coinbase
— Pricing models: CPM / CPM Goal
— Mainstream traffic: Yes
— Adult traffic: Yes
If you want a simple way to test popunder offers with a modest budget, OnClicka is a reliable option that still gives you the essentials for traffic control and scaling.
ClickAdilla
ClickAdilla has built a reputation as a popunder network that’s easy to launch but still flexible enough for scaling. Advertisers can adjust bids, set impression and budget limits, and apply spot-level controls, which simplifies optimization. The platform also provides one of the widest selections of crypto payment options, making deposits and withdrawals more convenient for advertisers worldwide. With traffic available across adult and mainstream niches, ClickAdilla is especially effective for adult, entertainment, utilities niches and mobile apps.
— Min deposit: $50
— Crypto payment methods: USDT, Cryptomus QR Code, Coinbase
— Pricing models: CPM / CPM Goal
— Mainstream traffic: Yes
— Adult traffic: Yes
If you’re looking for strong targeting and optimization tools, AdBlock Bypass, plus unmatched payment flexibility, ClickAdilla is a solid choice for running and scaling popunder campaigns.
ExoClick
ExoClick is one of the most established ad networks in the adult niche, known for its scale and variety of built-in optimization tools. The platform offers advanced targeting, retargeting, and flexible bidding strategies, which make it a strong choice for advertisers aiming to scale in specific verticals. At the same time, it has the highest minimum deposit ($200) in this segment, doesn’t support crypto payments, and offers fewer support options than some competitors — factors that may make it less convenient for beginners. For those with larger budgets and clear goals, however, ExoClick remains a powerful platform.
— Min deposit: $200
— Crypto payment methods: No
— Pricing models: CPM / CPM Goal
— Mainstream traffic: Yes
— Adult traffic: Yes
If your focus is adult traffic and you need advanced tools to scale with precision, ExoClick is a strong option — just be ready for a higher entry threshold and euro-style support structure.
TrafficStars
TrafficStars works directly with adult websites, making it one of the go-to networks for advertisers in that niche. Alongside adult, it also provides mainstream traffic, but the strength of the platform is its premium publisher base in adult entertainment. The platform includes advanced traffic filters (proxy vs. non-proxy, anti-fraud) and advanced built-in tools like keyword targeting, price adjustment, and retargeting. One more standout feature is Optimizer — a smart automation tool that continuously fine-tunes bids and campaign settings in real time, taking into account both traffic quality and specific performance goals.
— Min deposit: $100
— Crypto payment methods: Bitcoin
— Pricing models: CPM
— Mainstream traffic: Yes
— Adult traffic: Yes
If you’re focused on adult traffic and need precise filtering and optimization, TrafficStars offers a refined environment to run and scale campaigns effectively.
HilltopAds
HilltopAds stands out with its broad GEO coverage — over 250 countries. Advertisers get multiple traffic filters (proxy / non-proxy, mainstream / non-mainstream) and automatic optimization, which adjusts campaigns without constant manual work. Advertisers also benefit from multi-channel support, including tutorials and personal managers. Along with its ability to handle both mainstream and adult traffic, HilltopAds is positioned as a flexible option for advertisers who want scale and smarter traffic management.
— Min deposit: $100
— Crypto payment methods: Bitcoin, USDT
— Pricing models: CPM / CPA Goal
— Mainstream traffic: Yes
— Adult traffic: Yes
If you need global reach with built-in optimization and diverse filtering, HilltopAds offers a strong mix for both adult and mainstream campaigns.
AdMaven
AdMaven is a well-established popunder network with large traffic volumes and wide GEO coverage. Advertisers can use traffic filtering (including adult and proxy settings) and set budget limits to maintain control over campaigns. The platform covers both adult and mainstream offers, with strong performance in Mobile Apps, Finance, LeadGen, and Software. A unique perk is the $150 first-deposit bonus for payments from $3000, which can give new advertisers a strong boost when scaling.
— Min deposit: $100
— Crypto payment methods: Bitcoin, USDT
— Pricing models: CPM / SmartCPM / SmartCPA
— Mainstream traffic: Yes
— Adult traffic: Yes
If you’re aiming for steady volumes and want a mix of adult and mainstream inventory, AdMaven is a solid option — especially if you plan to start big and take advantage of the deposit bonus.
Final Thoughts: Finding the Best Popunder Ad Network in 2025
Popunder ads have proven that they are not a passing trend, but a long-lasting traffic format that continues to generate results for advertisers worldwide. The key isn’t whether popunders work — they do — but which network you choose to run them on.
In this guide, we’ve reviewed a range of networks that are often ranked among the best popunder ad networks in 2025. Each platform has its own advantages and limitations: some provide broader reach, others focus on specific GEOs or verticals, and most continue to improve the quality of their popunder traffic through advanced filtering and anti-fraud systems and comply with international guidelines.
It’s also worth noting that many of these networks — including AdOperator, PropellerAds, RichAds, Galaksion, Adsterra, Kadam, Evadav, and HilltopAds — have been recognized with prestigious industry awards, such as the OfferVault, Peak Awards by AffLift, Affiliate World Forum Awards, and MAC Awards. It once more reinforces their credibility in the affiliate marketing space.
The main takeaway is that there is no single “perfect” choice. Every network has its strengths, and the right fit depends on your goals, budget, and vertical. Test different options, compare the results, and scale with the networks that best match your needs. With the right setup, popunder ads remain one of the most profitable ways to generate high-quality traffic in 2025.
