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You can use the following macros:

1. {subid} - Publisher feed subid

2. {campaign} - Campaign id

3. {bid} - Click price

4. {os} - Operating System

5. {browser} - Browser

6. {country} - Two-letter user country

7. {conversion} - Conversion tracking

You can also use the following macros for text/description in creatives:

1. {date} — date in ISO format, i.e. '2020-20-01'

2. {month} — month name, i.e. 'December'

3. {day_of_month} — day of month number, i.e. '20'

4. {day_of_week} — day of week name, i.e. 'Monday'

5. {country_name} — country name, i.e. 'United States'

6. {city} — city name, i.e. 'mumbai'

7. {City} — title-cased city name, i.e. 'Mumbai'

8. {zip} — zip code, i.e. '72023'